Tips for Marketing Your Home to Families

When it comes to devising a marketing strategy to sell your home, the first step is establishing your target buyer. For example, if you’re selling a slick, minimalist penthouse studio, there’s no prizes for guessing that your target will be young professional buyers. But if it’s a house or garden flat that you’re bringing to…

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How to Market Your Home to Downsizers

Downsizers are emerging as increasingly influential players in the property market, with a growing number of over-55s selling up and buying less expensive properties. Last year, 181,000 people downsized* – the highest number in five years (source: Hamptons, 2021). Why downsizers are important Downsizers help keep the property market ticking over as they tend to…

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How to Smarten Up Your Kitchen on a Tight Budget

Smartening up your kitchen is an excellent way to wow buyers and add value. If you can’t afford a full-scale high-end refurbishment, try these cost-saving DIY tips. Before you start When we’re emotionally attached to a property, we often gloss over its flaws. But it’s important to think about the impression your home will make…

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How to Wow Buyers with a Spacious-Looking Home

Whether you’re marketing a one-bedroom flat or a seven-bedroom mansion, the same rule usually applies – big is beautiful. We’re talking about big rooms, of course! It’s well known that a home that feels spacious will always fetch a higher price than a similar property that comes across as cramped and crowded. The good news…

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Can Nice Smells Help Sell Homes?

Have you got a big one? A small one? Maybe you’ve got a wonky one. Whatever its shape or size, we’ve all got one. We’re talking about your hooter. Smack bang in the middle of your face; the nose is a great tool when trying to sell your home. Known as ‘scent branding’, businesses all…

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