Looking to sell your property faster and at the right price? It all begins with gaining a deep understanding of your target buyer. When you can pinpoint their preferences and needs, you’re better equipped to tailor your presentation and marketing strategy to make your home more appealing.
1) First-time buyers: These are individuals taking their first steps into the property market. They often come with a keen eye on their budget and may be open to do-it-yourself projects that add value to the property.
2) Downsizers: Typically, downsizers are more mature buyers whose children have flown the nest. They’re on the lookout for smaller, cozier homes that require minimal upkeep and boast high-quality fixtures and fittings.
3) Relocators: The driving forces behind relocators are new job opportunities, family commitments, or the desire to reside in a particular school catchment area. Their move may be tied to external factors like school application deadlines or the start date of a new job. Sellers who offer flexibility in terms of move-in timing can be especially attractive to relocators with time constraints.
4) Change of lifers: Change of lifers are individuals seeking a fresh start due to significant personal changes, such as divorce, separation, or bereavement. Depending on their circumstances, some of them may be eager to make a quick move to begin anew.
5) Moving uppers: Buyers in this category often have growing families and are in need of more internal and external space. While they appreciate features like garden offices and loft conversions, their move isn’t solely about increasing square footage. They may also seek a prime location with quiet streets and proximity to parks and sporting amenities, along with high-spec kitchens and bathrooms.
6) Investors: Investors in this category are frequently landlords searching for properties that appeal to renters or offer lucrative development opportunities. Properties situated close to public transport, shops, and restaurants are particularly attractive to them.
If you’re considering selling, contact us here today for a free property valuation.
