When it comes to selling your property, the choice of estate agent is a significant decision. Should you opt for an independent local agency or a well-known brand? Should you go with a traditional agent based on the local high street or explore a more cost-effective online option? To make an informed choice, it’s advisable to invite a couple of agents to evaluate your property and discuss their sales process. Take the opportunity to understand how they can assist you and what sets them apart from other agents.
In this brief analysis, we will explore the substantial value for money that can be derived from staying local and engaging the services of an independent agent.
Accurate Property Valuation
It’s tempting to be swayed by impressive valuation figures. After all, wouldn’t a higher valuation indicate a better agent? Not necessarily. Regrettably, some agents might provide inflated valuations solely to secure your business, resulting in a swift price reduction once your property hits the market.
By working with a local agent who possesses an intimate knowledge of properties in your area, you gain a better understanding of the selling prices of similar properties and the current level of demand. Choosing to sell with an online agency means forfeiting the advantage of having a local expert by your side, passionately promoting the unique features of your property to potential buyers.
Unlike larger corporate estate agents, most local agents reside in the areas they serve, enabling them to witness the market’s evolution over time. Consequently, they possess a deeper comprehension of the price range achievable for a property.
Invaluable Local Expertise
The value of local knowledge cannot be overstated. An estate agent with experience in your neighborhood can be the key to successfully selling your home. Not only can they provide you with insights into what local buyers are seeking, but they can also impart a wealth of knowledge to prospective buyers during property viewings.
Additionally, if potential buyers have school-age children, a local agent can discuss proximity to schools, catchment areas, and Ofsted ratings. Similarly, an agent with intimate knowledge of commuter routes, public transportation options, as well as local amenities such as gyms, parks, and shops, can effectively persuade undecided buyers by showcasing the advantages of the area.
Targeted Property Viewings
While most agents maintain an email database of buyers interested in residing in the area, only a local agent can fully leverage its potential. Such an agent can precisely match a property to a buyer’s specific requirements, unlike a corporate agent who may be less familiar with the locality due to frequent relocations or limited experience.
A reputable local agent possesses a thorough understanding of what their buyers genuinely seek, enabling them to effectively target the right audience for your property.
If you are seeking to sell your home, our team possesses the expertise and drive to ensure the successful sale of your property. For more information, please don’t hesitate to contact us.
