It’s often said that you shouldn’t judge a book by its cover, but then (paradoxically), it’s also emphasized that first impressions matter. Why do these clichés hold such significance? Well, when it comes to marketing a property, it’s a fusion of both factors: the appearance of a property catches a buyer’s attention before they delve into the finer intricacies.
Photographs of your property are what captivate the buyer, motivating them to dial the phone to schedule a viewing, and helping them envision life within your home. Hence, property photography stands as an indispensable component of the sales process.
In this concise read, we delve into how to prepare your home for photographs and what to anticipate.
Organize and Declutter
If you’re aware that your agent or a professional photographer is due to visit, your initial step should involve tidying up. Clear those surfaces, stow away the clutter, arrange the bedding, and swiftly vacuum the floors. Images of a disorderly, chaotic home won’t beckon potential buyers. However, a gleaming, immaculate, and desirable property surely will.
Swift Enhancements
Just as you might give your hair a quick pat down, inspect your teeth for remnants of food, and offer your best smile before taking a selfie, the same principle applies to your property. A superficial enhancement can wield a transformative effect on property photographs. Draw back the curtains to invite light, introduce fresh flowers to your coffee table, and ensure the pet bed isn’t obstructing the room.
You might even contemplate rearranging furniture to create a sense of spaciousness and stowing away the array of shampoo and conditioner bottles that usually line the bathtub.
Don’t Take Offense
Certain property photographers might come in and make adjustments. They likely won’t be rearranging your sofas and chairs, but they might angle furniture to lend the illusion of a larger room or clear a kitchen island of dishes or accumulated mail for a clear shot.
There’s no cause for offense or distress due to these minor alterations – after all, they possess knowledge of what sells and collaborate with you to attain the optimal appearance for your home.
While not all real estate agents enlist professional photographers, you can be assured that even if it’s someone wielding a smartphone for photography, they comprehend the art of presenting your house or apartment at its finest. Lend them a hand by ensuring they have a well-defined, uncluttered space to capture images of.
If you’re looking to sell your home, get in touch today. We’ll help get the best photos to achieve your asking price.
