Open House for your Chelmsford property

The keys to selling any property are price, location and exposure. You can’t change the location of your property, and the market determines the price. However, your agent can make significant inroads into how powerfully your property is exposed to the market.

One of the most effective methods is the “open house”. This is where the property is advertised as being open for anyone who wishes to view it at a certain time, usually during a weekend. Very common abroad, the open house is rapidly gaining popularity in the UK, and for good reason.

Firstly, one of the best sources of qualified buyers is via the neighbours. Everybody knows someone who is selling and people tend to buy in an area which is close to their existing network of friends and acquaintances. This is known as socio-demographic mirroring.

When a property goes on show, it is marketed intensely in the neighbourhood so that every neighbour is aware that the property is for sale. If they know anyone who is buying, they are highly likely to invite them round to see the property, or at least look at it on their behalf.

From the seller’s perspective, having an open house can concentrate the viewings around a fixed time. Go for a walk and leave it all to the agent if you want to reduce some of the stress of selling!

Open house days tend to be very relaxed, and they create an environment where buyers do not feel in any way under pressure, but can take their time to consider a property’s merits. Because of this, we find that more people register their interest during an open house than they would through the usual advertising channels.

As a “celebration” of a property, an open house promotes intense buyer activity which often prompts a sale, as everybody wants something that everybody else wants!


2 comments Add yours
  1. Stuck in a rut. Our property was first advertised end of January and an offer over our asking price was accepted a week later. Unfortunately chain broke down and was readvertised middle of June. Plenty of viewings but no offer as yet. We are showing the buyers round our property, we have reduced it by 10k. We believed that Chelmsford was “the place” to live…..not any more!!

    We are wanting to move to the North.

    My expectations may have been deluded. Sell in a good market , equity out of the house for our pension pot and live happily ever after.

    What can you suggest to 2 very unhappy pensioners. I have not felt inspired with our agents from the start and reading some of your tips I am beginning to think I was right.

    Help please

    1. Hello Leigh, Thank you for your message and sorry to hear of your experience so far.

      We would love to come along to meet you at your property. We can have a look over it and offer any advice that we think can help to get you moving. When would be a good time? If it’s easier, I can ask my Sales Manager Lee to call you to discuss organising this, what is the best number for you?

      I look forward to hearing from you soon.

      Kind Regards


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